to May 8

Spring Conference 2018

Finding Strength in Diversity

Tap your agency's exceptional people, place and purpose to make a world of difference

Whether you’re leading a multinational agency or serving as an independent practitioner, knowing which of the latest communications trends can add value to your business — and how to implement those new strategies — is essential for senior-level communicators.

The upcoming PRSA Counselors Academy Conference will spotlight the C-suite conversations, case studies and research that spark growth and inspire the evolution of existing programs. Designed by agency leaders for agency leaders, this always-compelling conference program is developed by the PRSA Counselors Academy.

Please visit here to register. 

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5:00 PM17:00

Mentoring at PRSA International 2017

The College of Fellows has mentoring sessions available to anyone interested. 

Connect, ask and benefit from a lifetime of experience: College of Fellows Mentoring at the PRSA 2017 International Conference

Make the most of your PRSA 2017 International Conference connections, share your experiences and career goals with a member of PRSA's College of Fellows, a distinguished group of accredited PRSA members with more than 20 years of professional experience.

The College of Fellows hosts 30-minute mentoring sessions from 4-6 p.m. on Sunday, Oct. 8, and Monday, Oct. 9. Sessions are offered as a premium benefit (at no cost) for PRSA members.

These one-on-one professional development sessions are available to PR practitioners at all stages of their careers:

  • New professionals (career planning and advancement)
  • Mid-career (business skills and leadership)
  •  Senior professionals (personal growth and development)

Mentors do the following: 

  • Provide professional, confidential insights based on extensive experience in the practice of public relations
  • Make creative, yet proven suggestions for handling public relations challenges
  • Offer encouragement and assurance
  • Provide a fresh perspective on your career goals and timelines

Sign-up to be a mentor:

Sign-up deadline Thursday, Sept. 28.

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1:00 PM13:00

Free webinar: How To Start Winning More New Business, Now!

If we know as agency leaders that running a PR agency is a serial exercise in winning new business, why do so many of us lack new business plans to guide us on our quests for growth? Learn the six reasons why your agency must have a written new business plan, and how to get started on one that will change how you think about finding and winning new clients. Ken Jacobs will present a modified version of his workshop on this critical topic, which has been featured for two years running in our Spring Conference Pre-Con. As principal of Jacobs Consulting & Executive Coaching, Ken helps agencies grow and manage business, improve client service and relationships, and enhance staff performance. It does so via consulting and training

Register here

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