Counselors Academy Spring Conference 2019
May 5–7 – the Don CeSar Hotel – St. Pete Beach, FLorida
Lessons in leadership, people and new business generation
Whether you’re leading a multinational agency or serving as an independent practitioner, knowing which of the latest communications trends can add value to your business — and how to implement those new strategies — is essential for senior-level communicators.
The upcoming PRSA Counselors Academy Conference will spotlight the C-suite conversations, case studies and research that spark growth and inspire the evolution of existing programs. Designed by agency leaders for agency leaders, this always-compelling conference program is developed by the PRSA Counselors Academy.
Opening Keynote Breakfast
Hack the Mobile Lifestyle: Travel Smart to Work Well and Play More!®
Marcey Rader, author, coach, Work Well Play More
Road warrior and best-selling author Marcey Rader knows firsthand that business travel isn’t part of your job, it’s a lifestyle® – but travel doesn’t have to be an excuse for setting back your health. Marcey will spotlight practical tips for stretching, recharging and eating on the road!
CLOSING Keynote SESSION
The Five Constraints: How to Command the High Ground in your Relationships With Clients and Prospects
BLAIR ENNS, FOUNDER, WIN WITHOUT PITCHING
In this talk, Blair Enns, founder of Win Without Pitching, discusses the five constraints or restrictions he would impose upon you and your firm – if he had the magic power – that would cause your business development results to soar, and your total effort and cost of sale to plummet. With every constraint, you’ll do a brief exercise to reimagine the implications. Each constraint builds upon the next until yours is a Win Without Pitching firm that commands the high ground in your relationships with clients and prospects, and wins new business without pitching free ideas, writing lengthy proposals or otherwise sacrificing your practitioner position in the relationship.
OTHER SESSIONS INCLUDE
Simplifying and Solving the Lead Generation Challenge Once and For All
Not Just Another Leadership Session – 10 Things You Must Start Doing Now to More Effectively Lead Your Teams, Your Organization and Yourself
Scrappy Strategies to Fill Your Pipeline
Creating a Winning Culture
Presentation Perfection: How to Shine on Any Stage
How to Get Off the No-Growth Treadmill
10 Tech Tools to Make Your Life Easier
Fueling Your Firm’s Growth – Creating a Robust New Business Plan
Win Without Pitching