It’s the most wonderful time of the year: time to get your agency house in order. From developing leadership, to developing a better performance management plan, to removing roadblocks you keep kicking down the road, it’s time to get the help you need to make 2024 your agency’s best year ever! Join us for the webinar that will give you the information and push you need to get started. Moderated by Ken Jacobs, PCC, CPC, ELI-MP, COR.E Leadership Dynamics Specialist of Jacobs Consulting & Executive Coaching, Peter Van Dyke is CEO of VVK PR + Creative and Kate Snyder, APR, CEO and Founder at Piper & Gold Public Relations will walk you through strategies for the new year in our Getting Your House in Order – Planning for 2024webinar. Be sure to reserve your spot today!
Moderator – Ken Jacobs, PCC, CPC, ELI-MP, COR.E Leadership Dynamics Specialist
Ken Jacobs is the principal of Jacobs Consulting & Executive Coaching, which helps empower public relations and communications agency owners, CEOs, and senior leaders to achieve and surpass their organizational, career, and personal goals by becoming more inspiring, inspired, and effective leaders. It does so via leadership coaching.
His company also helps agencies 1) Grow business; 2) Manage business for profitability; 3) Improve client service, and 3) Enhance team performance, communications, and leadership. It does so via consulting and training.
Prior to launching his companies, Jacobs spent 25 years in management and leadership positions with a number of PR agencies, including Ogilvy & Mather PR, Maloney & Fox (a division of WE), Lippe Taylor, and Marina Maher Communications (MMC), where he founded the agency’s training program, “MMC Masters,” which was cited for excellence by The Holmes Report.
Panelists
Peter Van Dyke is CEO of VVK PR + Creative, an integrated communications agency based in Detroit, with an office in Charleston, SC, serving clients nationally. He oversees business strategy and growth for VVK’s 20-person team, as well as leads public relations services for the company, which range from local nonprofits to national corporations.
Prior to forming VVVK with his partners Jamie Kaye Walters and Michael Sherman, Peter served as CEO of Van Dyke Horn Public Relations for six years. Peter and his then partner acquired this firm, formerly named Berg Muirhead Associates, from its founders after 10 years of working for the agency. Under Peter’s leadership, Van Dyke Horn doubled its staff size and tripled its revenues. This garnered several awards for the company including Small Business Association of Michigan’s “50 Companies to Watch in Michigan” and Corp! Magazine’s “Diversity Focused Company” and “Best of Michigan Business.”
Peter is a Detroit resident and deeply involved in serving his local community. He serves as chair of the board of visitors for Wayne State University’s College of Fine, Performing and Communication Arts, and on the executive committee of Detroit Public Theatre. He is also on the honorary board for the Detroit Artists Market, where he served as chair. Additionally, in 2016, Peter developed a scholarship at his alma mater, Wayne State University, to honor Van Dyke Horn agency founders Bob Berg and Georgella Muirhead, and then in 2022 developed the “VVK Student Scholarship.” Both scholarships support advancement for students of color.,” and Dbusiness Magazine’s “30 in their Thirties.”
Kate Snyder focuses her head and heart on creating communication that makes our world better for everyone. She is dedicated to uplifting women in business, she’s a passionate advocate for the arts, and she makes it her mission to ensure those blocked from the microphone have a partner in fighting their way up to the stand.
Kate is a savvy PR practitioner and veteran strategist who inspires and empowers her clients to connect with their audiences and customers in new, dynamic ways.
She writes and speaks about working with government, nonprofits and businesses to be more conscious of their messages, build valuable relationships, and always – ALWAYS – focus on how their efforts connect to their strategic goals and purpose to achieve measurable results for their work.
She has built a company committed to doing big work in a small community, and she will motivate you to do the same.
Kate is a proud Disneyphile, an unabashed musical theater geek and professional caller-of-bullshit.
Janet Tyler