Trying to grow your agency, build culture, retain clients, and keep your eyes on the horizon for what’s coming next? Explore the best ways to accomplish all that and more in PRSA’s Counselors Academy – the PRSA section specifically for independent agency leaders. You’ll take away actionable insights, a renewed perspective, and a wider circle of industry contacts to draw on.

  • Designed by agency leaders for agency leaders

  • Practical and inspirational sessions to drive growth and profitability

  • Innovative approaches to increasing your agency’s share of the marketing mix

  • Get to know your peers from leading agencies of types and sizes

  • Opportunities galore for networking, learning and sharing!



It all began on Day One of CAPRSA16 in Puerto Rico. We met at a coffee break in between sessions and by the end of the conference, we were convinced, a great match had been forged in PR. We are the principals of J. Davis Public Relations and Van Eperen, two Maryland PR firms which recently announced a merger, just four months following that introduction outside the Salon Las Nereidas.

Our merger is an ideal and powerful PR story on so many levels. It speaks to the power of our profession and all of us who strongly stand behind it; banding together to share our case studies and best practices to encourage and grow in our shared learnings, and to continue to add value in all that we do in our organizations, and for many of us, for our clients too.

Without the Counselors Academy and without making the effort to be in Puerto Rico, we would not have met, and our merger would not have happened. #CAPRSA is about reenergizing, reengaging, and refocusing so we can take our shared ideas and friendships back home to bolster our practices. Our meeting at the conference hit on every intention of the conference.

Now ... we are stronger together and well positioned for growth with our wider footprint in Maryland and the Mid-Atlantic thanks to our match made in Puerto Rico!

-- Jeff Davis and Laura Van Eperen



What We Do

Improve your firm’s operations, business development and profitability by connecting with senior-level public relations counselors, from executives of the leading multinational agencies to independent practitioners. Our purpose is to enable collaborative peer relationships in which meaningful business counsel, operational best practices and industry trends can be shared and gained. 

Learn More →


Gallery Block
This is an example. To display your Instagram posts, double-click here to add an account or select an existing connected account. Learn more

Join us in St. Pete Beach, May 5-7, 2019

Whether you're at the helm of a multinational agency or serving as an independent practitioner, knowing which of the latest communications trends can add value to your business — and how to implement them — is vital for senior-level communicators.

Find Out How →


Counselors’ Academy