Trying to grow your agency, build culture, retain clients, and keep your eyes on the horizon for what’s coming next? Explore the best ways to accomplish all that and more in PRSA’s Counselors Academy – the PRSA section specifically for independent agency leaders. You’ll take away actionable insights, a renewed perspective, and a wider circle of industry contacts to draw on.

  • Designed by agency leaders for agency leaders

  • Practical and inspirational sessions to drive growth and profitability

  • Innovative approaches to increasing your agency’s share of the marketing mix

  • Get to know your peers from leading agencies of types and sizes

  • Opportunities galore for networking, learning and sharing!


Join us in Puerto Vallarta,
May 3-5, 2020


Whether you're at the helm of a multinational agency or serving as an independent practitioner, the Counselors Academy Spring Conference is a “must-attend” event. We will gather next year at the beautiful Grand Fiesta Americana to network, learn and grow. Mark your calendars now and details will be made available soon!


We are Counselors. We get together. We network. We learn. We grow.
Improve your firm’s operations, business development and profitability by connecting with senior-level public relations counselors, from executives of the leading multinational agencies to independent practitioners. Our purpose is to enable collaborative peer relationships in which meaningful business counsel, operational best practices and industry trends can be shared and gained. 

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Counselors’ Academy