When Kate Snyder kept hearing from new clients they were changing agencies because of a lack of ideas, she went on a quest to infuse creativity into her boutique agency culture and operations. Rooted deep in research ranging from sociology to neuropsychology, Kate will share why you should invest the time and energy into building a creative culture, and how to do so in a way that will lead to strategic solutions for your clients.

This interactive session will cover different brainstorming techniques -- and the research behind them -- that can be used with teams and clients alike in developing engaging and effective solutions – in particular amidst uncertainty. We can always use tips and techniques to inspire creativity, yet in light of health, racial and financial pandemics – when is the right time to start pitching big ideas? What criteria need to be in place? How to assess when to put forward big ideas? How to inspire creativity remotely? With EOY budget planning in sight, these are questions our members need to consider before putting big, or small, ideas forward.

To remain competitive, we need to remain creative. But some good, old-fashioned project management and operations techniques are required to help our teams do so. Come get creative, while learning how to ensure your team is able to do the same.

Presenter: Kate Snyder, APR, Principal Strategist, PIPER & GOLD PUBLIC RELATIONS

Thursday, July 16, 3 p.m., EST

Register: https://prsa.zoom.us/meeting/register/tJAvce2tpzgiGdMQ7dKCoSV_D26Zv3XbF1CP