By Indra Gardiner Bowers, Founder/Chief Executive Officer, i.d.e.a.
There are many ways to be a socially, fiscally and environmentally responsible company. Some companies bake their mission into their product or service (think Patagonia or Method), but for many of us, our dream is to work with companies who are purposeful.
Three years ago, my partners and I decided we didn’t want to just work for mission-driven clients we wanted to walk the talk ourselves. We hadn’t started that way, so we had to do some reverse engineering and figure out what we could do to be part of this new sector of the economy.