Be Like A B: Social, fiscal and environmental responsibility

By Indra Gardiner Bowers, Founder/Chief Executive Officer, i.d.e.a.

There are many ways to be a socially, fiscally and environmentally responsible company. Some companies bake their mission into their product or service (think Patagonia or Method), but for many of us, our dream is to work with companies who are purposeful. 

Three years ago, my partners and I decided we didn’t want to just work for mission-driven clients we wanted to walk the talk ourselves. We hadn’t started that way, so we had to do some reverse engineering and figure out what we could do to be part of this new sector of the economy.

The Most Powerful Thing We Can Do to Unleash Greater Success and Joy in Life

By Patrice Tanaka, Founder & Chief Joy Officer, Joyful Planet

The most powerful thing I’ve ever done in my life, in terms of personal and professional development, was to discover my life’s purpose.

When I shared it with my then-executive coach 15 years ago, it started me on an exciting and unexpected journey that continues to this day. I’ve actually accomplished more in the past 15 years since discovering and articulating my life purpose than I had in the previous 30 years – and I was no slouch in those earlier years!

Discovering the power of purpose is what led me to leave the last of three PR and marketing agencies I co-founded – PT&Co., CRT/tanaka and PadillaCRT (now Padilla) – to focus on helping individuals and organizations discover and live their purpose and unleash greater success, fulfillment and joy in their lives, in their workplaces and in the world.

Why telling your own story is your scariest - and best - brand strategy

By Cindy Atlee, morning keynote speaker for upcoming Spring Conference.

I love a good story. You probably do, too. Stories influence, inspire and capture our imaginations like nothing else. We tell them all the time, whether we realize it or not. And they scare the heck out of many of my clients.  

I’m not talking horror stories here, and I certainly don’t mean my clients are literally afraid of narratives. What sometimes gets me a deer-in-headlights look is suggesting they need to know and live and tell their own story in the world to have a really successful brand. Maybe it’s a little intimidating to realize that answering the question who are you? is what jump starts a compelling brand identity—but it’s the surest path to being seen, heard and appreciated for something that draws the right clients to you.   

Why Do Good PR People Give Bad Presentations? (And What To Do About It)

By Rob Biesenbach

Last year I attended a conference breakout session on a topic that really interested me. The room was packed with like-minded people, all hoping to get something of value from the program.

Then the presenter kicked things off by talking about himself, and only himself, for what seemed like 10 minutes. He walked us through every detail of his career history — the job titles, the degrees, the recognition and awards. It was like a LinkedIn profile set to live narration.

Predictably, the mood in the room quickly shifted from anticipation to annoyance as he violated the first rule of public speaking: it’s not about you; it’s about the audience

Why Your Leadership Development is the Most Important Thing You Can Do For Your Agency in 2017

By Ken Jacobs, ACC, PCC, Jacobs Executive Coaching and Jacobs Communications Consulting


As an agency leader, what is the most important thing you can do for your agency’s success this year? Provide consistently superior client service? Achieve business development goals? Get closer to best practices in fiscal management and profitability? Build the second-tier? Do a more effective job of marketing to prospects?

The answer is yes. Well actually, it’s the classic “Yes, and...”


Two PR Agency Leaders Share Their Secrets To Success

Driving across New Mexico, it is easy to get caught up in the sweeping views. Be it a quick trip to Santa Fe or a longer drive to Las Cruces, I watch those green signs with white numbering every mile, marking my travel. Crossing state lines, the numbers reset to “0” or indicate a much larger number.

Our culture has a thing for milestones and commemorating birthdays, Super Bowls, and miles run and/or traveled. Businesses celebrate anniversaries ending in “0”; though, post-recession, we really should celebrate every year.

A Guide: Professional Development and Career Tracks for PR Agencies

Julie Curtin, executive vice president of Development Counsellors International, an economic development marketing firm based in New York City, with offices in Denver, Los Angeles, and Toronto contributed today's article on career development tracks at agencies and how to implement them. 

At DCI, we believe in the continual professional growth and development of our staff. To that end, we have outlined guidelines of the basic skill sets expected of each position and I'm happy to share with you, my CAPRSA colleagues, to use as a template for your own agencies.

New Year, New Website, New Chair

A letter from our 2017 Executive Committee Chair, Tom Garrity: 

We are all pack rats in some form or fashion, right?

While cleaning out some older files, I came across my letter of application and acceptance to the Counselors Academy. “I am familiar with the focus and reputation of the Counselors Academy,” I wrote. “I am interested in pursuing membership…”

That was 10 years ago in January 2007.

And this week, accepting the reigns from Martin Waxman, I am honored to serve as chairman of this great section of Public Relations Society of America (PRSA). 

There is much to look forward to this year.

Pay Pals: New Federal Overtime Rules Mean Change for PR Pros

Dana Hughens, member of PRSA‘s Counselors Academy executive committee, has been collaborating with Tactics editor John Elsasser for several months as a liaison to secure contributors for the publication’s monthly column called “Changing Times.” The column was started by Michael Herman, APR, Fellow PRSA, friend and mentor to many. His only published column appeared in January 2015, the same month he unexpectedly left this world. Since then, members of PRSA’s Counselors Academy have been contributing their thoughts on the evolution of our profession. Thanks to Michael Lasky and his colleague, Jessica Golden Cortes, for this insightful article, Pay Pals: New Federal Overtime Rules Mean Change for PR Pros.