A Guide: Professional Development and Career Tracks for PR Agencies

Julie Curtin, executive vice president of Development Counsellors International, an economic development marketing firm based in New York City, with offices in Denver, Los Angeles, and Toronto contributed today's article on career development tracks at agencies and how to implement them. 

At DCI, we believe in the continual professional growth and development of our staff. To that end, we have outlined guidelines of the basic skill sets expected of each position and I'm happy to share with you, my CAPRSA colleagues, to use as a template for your own agencies.