Our purpose is to enable collaborative peer relationships amongst senior level public relations counselors, from executives of leading multinational agencies to independent practitioners, in which meaningful business counsel, operational best practices and industry trends can be shared and gained. 


Not to be confused with "consolers," although it's what we feel like we do on some days, we are public relations "counselors." Founded in 1960, Counselors Academy is PRSA’s first Professional Interest Section and is dedicated to helping our members succeed through access to collaborative peer relationships, meaningful professional development and education programs, and information on best practices in public relations counseling. Our members’ exceptional willingness to share advice and information with each other distinguishes Counselors Academy from other associations of public relations counselors.

This will be a smart quote from Tom Garrity when he returns from his trip in South America.
— Tom Garrity, The Garrity Group, Counselors Academy executive committee chairperson

Where you can find us

This website serves as our home base for many efforts and events we host throughout the year. 

  • Join our closed Facebook Group for great conversation and expertise exchange. 
  • Follow us on Twitter and/ or Instagram.
  • Monthly webinars on a variety of agency leadership topics. 
  • Regional Counselors Academy Events
  • Spring Conference, our largest event of the year. This year, in Seattle. 
  • Monthly Column in PRSA Tactics Newspaper.
  • CAPRSA track at PRSA's International Conference (and our annual dine around).