By Cindy Atlee, morning keynote speaker for upcoming Spring Conference.
I love a good story. You probably do, too. Stories influence, inspire and capture our imaginations like nothing else. We tell them all the time, whether we realize it or not. And they scare the heck out of many of my clients.
I’m not talking horror stories here, and I certainly don’t mean my clients are literally afraid of narratives. What sometimes gets me a deer-in-headlights look is suggesting they need to know and live and tell their own story in the world to have a really successful brand. Maybe it’s a little intimidating to realize that answering the question who are you? is what jump starts a compelling brand identity—but it’s the surest path to being seen, heard and appreciated for something that draws the right clients to you.